Levi's Curve ID Tool
The portfolio describes an IDEO collaboration with Levi’s on a measurement tool associated with the Curve ID jeans system. The design aimed to make the fitting interaction easier for store staff to carry out.
Simplifying an in-store measurement
It is a historical product and service-design example of moving complexity away from a customer-facing task. The tool’s physical form and the staff member’s procedure belonged to the same design problem: make a fitting decision easier to carry out and explain.
Historical evidence
This is an independently written historical record. Original project authorship and rights remain with their respective creators. This edition does not offer the former owner’s services.