Art, design & a little curiosity
Accessible design ↗

Write link text that names the destination

Improve links in an arts reading list by naming their purpose, preserving useful context, distinguishing files and actions, and checking repeated labels without relying on surrounding visual layout alone.

An original two-ink print study exploring accessible link text.
Two-ink print / Original digital study

Name the purpose before the destination opens

A link should help someone predict where it leads. An arts reading list filled with Read more labels can look tidy while making destinations difficult to distinguish. Begin with the purpose of the link in context and write wording that carries the useful distinction, such as the article topic or resource name.

Use descriptive destination language and keep repeated links consistent when they lead to the same resource. Include consequential information, such as a downloadable file type, when it helps the decision. Distinguish navigation from an action that changes data. A control that saves a reference should not masquerade as a link merely to match a visual style. Place the proposed solution beside a simpler alternative and ask what extra work each one creates. Count decisions the person must make, rather than decorative elements on the canvas. A useful control explains its scope before activation and its result afterward. If the design depends on someone remembering an instruction from a previous screen, move that instruction closer to the decision or remove the dependency.

Rewrite a book-structures reading list

Revise a fictional reading list with three essays about book structures. Replace ambiguous labels with specific titles or meaningful phrases. Add one printable worksheet and identify its format. Check the links within their paragraphs and in a list of link names so you can detect context-dependent ambiguity. Keep a record of the starting conditions alongside the prototype. The same action can be easy with a familiar record and confusing with an incomplete one. Choose the record deliberately, then describe what would count as completion. Show the state immediately after the action as carefully as the initial view. A prototype that ends at the click cannot answer whether the person understands the result.

Resolve repeated names and contradictory labels

If every card contains several links with identical names but different destinations, inspect how the accessible names are produced. If a long descriptive link interrupts reading, revise the surrounding sentence rather than reverting to Click here. Avoid making the visible wording and accessible name contradict each other in pursuit of an isolated audit score. Check whether a local fix creates a problem elsewhere. A longer label may clarify one choice but become clipped in another view; an extra confirmation may protect a destructive action but obstruct routine work. Carry the revision through the full example and its alternate route. Document the tradeoff explicitly so the next person modifying the design understands which behavior the change was intended to protect.

Verify wording, focus, and actual destinations

Review link purpose through ordinary reading, keyboard navigation, and suitable assistive-technology checks. Make sure focus and styling identify links clearly, and verify that the destinations match their labels. Record the relevant context rather than judging every phrase in isolation. The goal is a predictable route through information, with enough wording to support a decision before the person follows it.

A worked example

Worked decision

Download bookbinding worksheet conveys more purpose than Click here; add the file format when that information affects the reader's decision.

References & further reading

Examples and exercises in this guide are original teaching scenarios.

Keep following the thread.

More accessible design ↗

Write alt text for artwork in context

Choose image alternatives by the purpose of an artwork image, its surrounding text, and the reader's task, using concise examples without inventing visual details or replacing needed long descriptions.